This project is more than just a simple advertisement - it's a visual celebration of humanity and the power of cycling.
The heart of this campaign is its stunning illustration of a cyclist. The dynamic design is enhanced by a vibrant color scheme, which features a bold, beautiful combination of pinks, reds, whites, all set against a dark, navy blue background. But this is more than just an eye-catching image: upon closer inspection, one can see that the wheels along with the typography make the shape of a smiley face, further emphasizing the campaign's fun and positive nature.
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