![](https://cdn.myportfolio.com/62b06d77-8901-4aed-a5cd-eccf102bab4b/a151fdcf-f092-4286-a1a1-b231312eeaf0_rw_1920.jpg?h=530f7e446de1de9be80cca3da41e2f79)
A redesign of the Kix cereal box featuring a vibrant and playful illustrated fox character!
When approaching the redesign, I wanted to create a box that would immediately catch the eye of shoppers as they made their way down the cereal aisle. The bold, attention-grabbing colors and patterns I chose serve as the perfect backdrop for our sly fox, who is dressed in a traditional martial arts gi. The fox exudes a sense of confidence and playfulness, inviting kids and adults alike to start their day off right with a delicious bowl of Kix.
![](https://cdn.myportfolio.com/62b06d77-8901-4aed-a5cd-eccf102bab4b/25c1f770-f03a-4ff6-92b9-9e87307c37c9_rw_1920.jpg?h=80f804b9b2d751a01ca53ec25eb318df)
![](https://cdn.myportfolio.com/62b06d77-8901-4aed-a5cd-eccf102bab4b/e6ac513a-6623-42d0-a7a1-3392ea24f8f2_rw_1920.jpg?h=0851402af5d6cb9ceca125064fd8a145)
please note this is a personal redesign project and the nutritional info, bar code and mockups are provided by freepik.com