A redesign of the Kix cereal box featuring a vibrant and playful illustrated fox character! 

When approaching the redesign, I wanted to create a box that would immediately catch the eye of shoppers as they made their way down the cereal aisle. The bold, attention-grabbing colors and patterns I chose serve as the perfect backdrop for our sly fox, who is dressed in a traditional martial arts gi. The fox exudes a sense of confidence and playfulness, inviting kids and adults alike to start their day off right with a delicious bowl of Kix.
please note this is a personal redesign project and the nutritional info, bar code and mockups are provided by freepik.com
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